Winchester tourism films to inspire visitors

Winchester City Council's latest press release:

Winchester City Council’s tourism service is launching a series of innovative films to capture the attention of potential visitors in the UK and worldwide.

Four films, shot by Constellation Media, have been in production over the last 12 months. The first film, called Festivals in Winchester, was posted on the tourism service’s own channel atwww.youtube.com/visitwinchester last October. The film has already been viewed over a thousand times and has received glowing reviews.

The Council has now uploaded the other three films, including: Visit Winchester: Attractions, Visit Winchester: Christmas is here, and Visit Winchester: Conferences.

Ellen Simpson, Tourism Marketing and Development Manager for Winchester City Council explained: “We’ve worked hard to produce films that really move the viewer and either leave them wondering why they have not been to Winchester before, or trigger a desire to return and try something new. Destination marketing grows ever more competitive as we build to 2012, and it is important that our online presence stands out as exceptional.

She added: “The films cover local businesses, attractions, events, and of course the underpinning message is that there is something happening here every single day of the year. We’re grateful for added investment from Winchester BID, which covered the cost of capturing the Christmas shopping footage.”

Keith Wilson at Winchester Business Improvement District (BID) said: ‘We were fans of this project from the moment we saw the festivals film back in October. There is not a single shot in any of the films that is not uplifting and inspiring to see. It reminds you of what an exciting and vibrant place Winchester is and I am sure this initiative will drive many new people to the district and city centre.”

Over the next six months, the films will be shown at various events across the District. The Council is also hoping that local businesses and residents in Winchester will help to ‘spread the word’ by recommending the films to friends and posting the link on their Facebook and Twitter sites.

For more information about visiting Winchester, go to www.visitwinchester.co.uk